This is part 3 of a 3 post series addressing physician online reputation management. While we have seen a continued increase in online activity in the healthcare space over the past few years, I don’t think we are even scratching the surface of what’s to come. Aside from consumer-driven trends on the web, cloud computing …
On January 19, 2011, InformationWeek article, Rajan Chandras posits whether the “Social Network Frenzy Signals Another Tech Bubble.” In short….No! Before I get to why the fundamentals of “core” web 2.0, social media, social networking (insert your favorite buzzword here) are sound, it is worth getting the valuation issue off the table. I have been telling colleagues for …
Twitter, like most social media, is evolving rapidly. So, while I posted on this topic last year, it warrants an update. Even though most physicians are not directly familiar with Twitter, more are building awareness and curiosity each month. This post is written mostly for those of you new to this tool or giving it …
As a light-hearted addendum to my last post directed at Physicians Considering Twitter, here is an entire segment of Grey’s Anatomy entitled Twitter Madness.
HIMSS11 is off to a big start with almost 31,000 attendees focused on the role of technology in our healthcare industry. The top IT vendors in the country are in attendance and the vendor showroom officially opened Monday afternoon with hundreds and hundreds of vendors in attendance. One of the highlights of the talks Monday …
HIMSS11: Lighting the Way to Meaningful Use of Social Media in Healthcare Read More »
Effective use of social media in healthcare continues to generate more opinions than people standing in lines to get an iPad2 last week. While there is no requirement that social media result in any form of ROI, unless you are doing it as part of your job, there is a lot of nonsense being thrown …
Authenticity + creativity + massive value + key takeaways = a thriving blog Historically, a physician’s reputation was derived from his/her academic credentials, publications, leadership roles, patient word-of-mouth and a host of other elements. In the age of the Internet, one’s reputation is created and propagated as much online as anywhere. One of the most …
Many pharma companies have embraced Facebook and other social media to the point that they acknowledge there are masses on those sites, and they want to take advantage of the clear potential marketing opportunities. But the part about social media being ‘a discussion’ has not been particularly embraced. A primary concern for pharma is the …
Today’s message for physicians was actually derived from Kevin O’Keefe…an expert in attorney marketing and owner of Lex blog. While I have built this post on tips from Kevin, I will disagree with Kevin on this point: I am not prepared to predict what role Twitter may or may not have in the long run. I …
Although you have to participate in a webinar to get access to the full report, FierceHealthcare has provided the highlights of a YouGov Healthcare report that indicates hospitals active in social media see patient perception benefits. Consumers’ Use, Preference and Expectations of Hospital Social Media is the first in the Decision Support Series from YouGov Healthcare. The report examines consumer …
Patients Consider Social Media Savvy Hospitals More Up-to-date Read More »
