Marketing Miss: Blog doesn’t link to website

If your practice has a blog, that’s great. It’s likely helping your online reputation by providing fresh content regularly, and keeping your website looking up to date. Quite a few practices have good blogs these days, but some of them are missing a big opportunity.

Some practices have no way for a visitor on their blog to get to the practice website. Remember, depending on how someone gets to your blog, it may be the first thing they’re seeing. Make it really easy for them to then get to your practice’s website by having a main navigation link and/or logo at the top of the blog that takes them to the main website for your practice. It’s easy to implement, and seems obvious, but some otherwise-strong practices’ blogs are missing this navigation.

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