HIMSS11: Lighting the Way to Meaningful Use of Social Media in Healthcare

HIMSS11 is off to a big start with almost 31,000 attendees focused on the role of technology in our healthcare industry. The top IT vendors in the country are in attendance and the vendor showroom officially opened Monday afternoon with hundreds and hundreds of vendors in attendance.

One of the highlights of the talks Monday morning was the social media presentation given by Lee Aase from the Mayo Clinic. Lee acknowledged that he holds Guy Kawasaki and his presentation rules in high esteem but then jokingly said he was going to completely ignore them for this particular talk. Lee’s talk was funny, humble and enlightening.

He closed his talk with this delightful video highlighting the Mayo Clinic’s contributions of music to the healing environment. If there was a theme to the talk it was that Social Media is here to stay and organizations need to refrain from practices like site-blocking and over-regulating.

The Mayo Clinic recently launched its Social Media Health Network Site. Yet another display of their efforts to further discover ways social media tools can be harnessed to improve health care, promote health and fight disease.

To get Lee’s full presentation, CLICK HERE.

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